FLTRD is a multiplatform curating and operating a niche concept and pop-up stores in the Middle East.
Its strength lies in the ability to select, merchandise and promote a diversity of products and designer brands ranging from fashion, accessories, home accents, footwear and art. 
Amongst other services FLTRD also offers brand development, PR and communication, sales and distribution to aid in regional awareness growth.





ZEINA LADKI the founder of FLTRD. Zeina is dedicated professional with an extensive background in sourcing unique designer collections and objects of design for entities in international retail big companies, where she spent 12 years in a position of Merchandising Manager. Since the beginning of her journey into the field of fashion in 1993, Zeina has launched several renowned fashion stores and creative concepts and has a track record of achievements in retail management and buying sector.





The multiversity of FLTRD can be experienced in the Concept Store with the mix of fashion, coffee shop, and beauty space.

BEYOND COFFEE is an integrated space at FLTRD where you can taste special coffee prepared by our professional baristas while experiencing shopping our special curation of upcoming designers.

NADINE’S BEAUTY is a concept studio that provide a world-class experience for you such as express massage treatment, nail art, hair touchup and makeup. It is a place where beauty, comfort, knowledge, and personalized attention, combine to create a totally memorable and rejuvenating experience.

It gives the atmosphere of inclusivity, accessibility and dynamic customer experience which forms the alluring FLTRD community.




 FLTRD is located at The Gate Avenue DIFC, Dubai’s most sophisticated and urban environment. A place to explore and discover a curated selection of cutting edge, brands in the fashion, art, home and beauty space for the radical, bold and refined customers.


            WE DIDN’T STOP HERE…



FLTRD ART B DUBAI’s concept is to expose and represent artwork from international Lebanese artists to all over the world. “True Colors” is the title of the exhibition in FLTRD ART B DUBAI which symbolize the true reflection of our culture represented through the color identity of each Lebanese artist.

SQUARE GALLERY’s concept art space that represents international artists from all over the world through modern and contemporary art, pop art, and antiquities. M. SQUARE GALLERY dedicates a special area for prestigious and luxurious home accessories and gifts for all occasions and budgets.

FLTRD community continues to expand with the collaboration of ART B and M.SQUARE to boost our goal For the Love of Talent and Radical Designers.